Collection: Flashcards
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values.
Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
The Basics: Climate and crazy weather
Drought devastated vast swaths of the continent this year. Wildfires raged. More recently, Colorado got more rain in one work …
Monster Wildfires and Climate Change
After visiting California’s Yosemite Rim Fire, National Park Service Director Jon Jarvis said climate change is leaving the West more …
Talking Points: Middle-Out Economics
You may have noticed that President Obama recently started talking about middle-out economics—the idea that a thriving economy doesn’t start with the ultra-rich or …
Put a Face on Climate Change
Scientist and Yale communications researcher Anthony Leiserowitz recently lamented that when it comes to climate change “You almost couldn’t design …
Talking Carbon Taxes, Free-Enterprise Style
What’s the best way to make a case for a carbon pollution tax to conservative audiences? Why not speak their …
Finding Common Ground on Climate Change
Yale and George Mason University recently asked American Republicans and Republican-leaning Independents about their views on energy and climate change. …
Talking Points: Why Taxes Matter
“Taxes are what we pay for civilized society.” Oliver Wendell Holmes, Jr. said it nearly a century ago. And, “no …
Climate Message Essentials for all Six Americas
If you haven’t yet watched Bill Moyers’ interview with Yale research scientist and climate change communication expert Anthony Leiserowitz, I …
Climate Talking Points: Say it Like Jay
A few months ago, we issued a “pocket guide” to the climate narrative developed by Breakthrough Strategies & Solutions. The …
How Brilliant is 350.org’s Go Fossil Free Campaign?
The perverse irony isn’t lost on Bill McKibben. On the one hand, America’s colleges and universities prepare the nation’s young …
