Collection: Flashcards
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values.
Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
Climate and Hurricane Sandy—What’s In a Name?
What’s in a storm’s name(s)? In hopes of avoiding a “Hurricane Cassandra” (yet another wake-up call that we simply ignore …
Lakoff Riffs on Government
Last week I boiled down George Lakoff’s latest book into a handful of bullet points—a sort of Lakoff Messaging 101. …
Channel Surfing: Tips for Online Writing
In today’s rapid-fire digital landscape, we’re writing for a bunch of different platforms—websites, blogs, emails, Facebook, Twitter, and others—during any …
