Collection: Flashcards
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values.
Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
Climate Messaging 101
There are lots of resources available on communicating about climate change—sometimes it seems like too many. Of course, that’s a …
Breaking the Climate Fear Taboo
A while back I gave a short talk about the difficulties—and opportunities—for those of us working toward climate solutions in …
Loud and Clear on Climate: Latino voters, leaders…moms
Public opinion polling consistently shows that for overwhelming numbers of Latino voters in the US, protecting the environment is not …
Climate Disruption With a Chance of Snow
Brrrrr….It’s freezing. So much for global warming, huh? We heard this kind of thing a lot during the early January …
The Art of Talking Climate Science
Let’s face it; nobody speaks in perfect, clear, stirring, and memorable soundbites. But scientists are particularly apt to load their …
Talking Politics on Turkey Day
Elaine Mejia, Senior Program Associate at Public Works—a communications think tank fostering a more positive national discourse and public will …
Channeling Churchill on Climate Change
Winston Churchill was “lucky” enough to live during a period of history when the enemies of freedom, justice, peace, and …
What Can Climate Scientists Learn from Lady Gaga?
Climate policy wonk and nationally-acclaimed blogger Joseph Romm’s latest book is about rhetoric. It’s a handbook for environmentalists, climate scientists, …
Are You Contagious Enough?
I don’t know anybody working in communications who doesn’t frequently ponder what magical, mythical, elusive characteristics make some content “go …
Do You Speak the Language of Opportunity?
The American promise that everyone should have a fair shot to succeed has shaped our national identity—and has informed our …
