Collection: Flashcards
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values.
Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
Smarter Street Talk
The folks at Seattle Neighborhood Greenways, a local coalition of safe street community groups, have seen first hand how policy-speak can …
What’s Your Climate Change Elevator Pitch?
The clever folks over at Climate Denial Crock of the Week and Skeptical Science have asked scientists to give their …
2014’s Five Fave Flashcards
Sightline’s messaging memos—Flashcards—cover all kinds of sustainability topics and best practices in strategic communication, from storytelling techniques to smarter ways …
How (Not) To Talk About Politicians
As the fine folks at Public Works remind us, how we talk about public officials matters. It’s easy to default …
The Hero’s Journey: Pro tips from Star Wars
Variations on a basic, familiar story have been told over and over across centuries and cultures, knitting communities together through …
Empowerment Messages, Not Inadequacy
Most of the marketing we see (especially commercial advertising) is of the inadequacy variety—messages designed to create anxiety or insecurity …
Take Your Messaging Strategy…to the Beach
It’s August. We’re getting lots of “out of office” auto-replies to our emails. That means you’re on vacation or, if …
Global Warming and Monster Wildfires
This week, the LA Times reported on the wildfire raging in Washington State, describing “tornadoes of fire” engulfing a small …
5 Elements of Good Stories—5 Deadly Sins
Story Wars? That’s right. Sometimes today’s fast-paced, 24-hour, digital media landscape can indeed seem like a battlefield. Every time we …
Climate Messaging, McCarthy-Style
…EPA chief Gina McCarthy, that is. A new poll by the Wall Street Journal and NBC found strong support among …
