Collection: Flashcards
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values.
Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
Putting Words to Work for Good
Our best ideas have a better chance of survival—and success—when we tell good stories, connect to people’s lives, strike an emotional chord, and …
Wisdom for Talking to Kids About Climate Change
When my daughter first asked me about global warming, I have to admit I was stumped—and choked up. My tendency …
Talking Turkey About the Electoral College
If you need a break from football and Uncle Joe’s prognostications about what a Trump administration will bring, why not …
Money is Breaking Our Democracy. So, Now What?
Americans across demographics and party lines and in every corner of the country get it: Ninety-one percent agree that money …
2015’s Five Fave Flashcards
From the Pope’s encyclical to the Paris climate talks to steadily growing traction for a price on carbon pollution, and in communities across the region …
Climate Science in 4 Pictures
Debating climate science isn’t worth the time. But having a handle on the basics of climate science can be a …
Climate Scientists Are People, Too
Scientists are usually expected to keep their personal feelings to themselves. Of course, scientific values of objectivity and detachment are …
The Art of Talking Climate Science
Communicating science to non-experts in compelling, convincing ways feels more important than ever. But the accepted language of academic reporting …
Picture Perfect Energy Efficiency
Words matter—I’d say, a lot. But as Resource Media reminds us, the right images can have a mighty powerful emotional …
Walking and Talking the Thin Green Line
In Oregon, Washington, and British Columbia, we’re faced with the prospect of becoming a primary gateway for exporting massive fossil …
