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Chimney Balloons and Other Power Pinchers

My kind of scarf; Jill Motts, Flickr.

My standard fall-through-spring attire includes three layers of shirts (at least one of which is a sweater), jeans, and two pairs of socks. I often wear a scarf, and not a stylish frou-frou scarf that’s knotted to the side, but something knit and chunky and long enough to encircle an elephant.

Did I mention this is what I’m wearing indoors?

So when we bought a new house recently, one of the first things I wanted to do was to make it cozy. Because when I say “new house” I mean new to me, and built in 1951 complete with the original 4 scant inches of attic insulation. My pink bathroom I loved, the single-pane windows that were drafty even when closed, I did not.

My pretty-in-pink shower and tub.

I knew my house had energy issues, but what exactly were they, and which ones were most cost effective to fix? I needed help from the pros.

Happily, my esteemed Sightline colleague Jen Langston had reported that in Seattle, a professional energy audit is cheap and easy to come by. That’s because Seattle City Light offers subsidized audits – like $95 out of pocket when the assessment would normally cost about $400, plus you get a truckload of fluorescent bulbs for free. And the city has a list of certified folks to do the work, so you don’t have to do a lot of research hunting for someone reliable.

So I took the first step. I browsed the list and contacted Revolution Green Power because they were located in the Northend, nearish my house.

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Jon Stewart Jumps the Shark

They must be slapping high-fives at the Heritage Foundation right now. Just two years after that right-wing think tank, heavily funded by the oil lobby, dedicated itself to undermining support for green jobs they scored the ultimate coup: getting Jon Stewart to repeat their deceptions in an attack on Seattle’s energy efficiency program. It was something of a master stroke for the Right’s communications machine—and worth studying for it’s diabolical effectiveness.

I’m related to someone close to Seattle’s program, so I’ve been biting my tongue since the attacks first flared up in August. But now that The Daily Show has been taken in, it’s time to get the facts straight.

Here’s what happened. In 2009, then-Mayor Nickels applied for a federal energy efficiency grant as part of Obama’s new stimulus program. That money was awarded to Seattle in 2010, after Mayor McGinn had taken office, to fund a program called Community Power Works. It funds or finances energy retrofits in six building sectors: single-family residences, hospitals, large commercial buildings, city buildings, small businesses, and multifamily buildings. The residential program launched in April 2011 and quickly became a target for right-wing attacks.

Just four months after the residential program began, seattlepi.com reporter Vanessa Ho published a mediocre article with an egregiously inflammatory headline (“Seattle ‘green jobs’ program a bust“) that seemed to entirely misunderstand the program. (Ho does good reporting on a range of issues, but this one was a dud.) That article sparked a burst of sniping locally and then gave rise to highly distorted coverage on national Fox News, as well as Rush Limbaugh and other right-wing outlets. Then, earlier this week, The Daily Show ran a segment beating up on federal green jobs efforts, including the grant to Seattle. Stewart’s sole source for the bit? Fox News.

Nice going, Heritage. Cue the high-fives. I’ll even give you a slow clap.

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Green Jobs Backlash?

Gartner Hype Cycle

Where green-collar jobs are concerned, we’re in the backlash phase of the hype cycle: the “trough of disillusionment.” The New York Times and Seattle Post-Intelligencer have both published contrarian pieces on green job programs recently, pronouncing them failures or disappointments. Reasoned rebuttals are here [and here] and here, respectively.

What I wanted to say, though, is that I’ve been expecting this backlash for some time. Hopes got too high, too soon for a green jobs explosion. That’s why our primer on the subject went to lengths to name the many pitfalls jobs programs must avoid. Many barriers have long prevented the emergence of a self-sustaining building energy upgrade industry that offers pathways out of poverty for low-skill workers. The technical potential of energy efficiency is abundant, but the market is riddled with failures, fissures, and flaws. So green-jobs programs have always faced challenging odds.

Still, just as early media attention to green jobs was too bullish, the current round is too bearish. I asked a thoughtful Northwest practitioner for a reality-check update on local progress. Here’s what I got from Alex Ramel, who coordinates a green jobs program called the Community Energy Challenge (CEC) in Bellingham, Washington.

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Community Power Works Is Just Getting Started

Green New Deal Van Jones

Editor’s note: Van Jones defends Seattle’s green jobs program, which has been taking some fire in the media. He argues that building a sturdy foundation takes time.

All of us have had the experience of struggling early in a new area of interest, learning the right lessons and then later triumphing. We all know that a stumble at the start of a race does not doom the runner to defeat – as long as the runner does not give up. Nobody declares a football game over as soon as the other team scores its first goal.

So I read with raised eyebrows the recent cynical media assertions that Community Power Works is not going to deliver.

Oh, really? I wouldn’t be so quick to count out the City of Seattle’s neighborhood-based energy upgrade program.