Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time.
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Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values. Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
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Quite a while back I wrote about how the Environmental Protection Agency should be renamed the Environmental Protection Army, with the idea that the name might prompt people to take its role in protecting American people more seriously—on a par with the way they see (and fund, staff, and empower) the military. Call it what … Read more
[button link='{“url”:”#codeword”,”title”:”Lea este artÃculo en español abajo.”}’ color=”green”] It’s never been more important to bring people together and inspire broader and deeper engagement to hold the fossil fuel industry accountable to our communities and to accelerate our transition to clean energy. Communities are coming together to say no to fossil fuel projects that put profits over people. Across the … Read more
At Sightline, we know that words, language, stories, and images matter. However the data stack up, a smart solution is only as persuasive as our ability to convey why it matters. All our ideas, research, and analysis has a better chance of survival—and success—when we package it in savvy communications and good storytelling, connecting policy to … Read more
When my daughter was four-and-a-half, she asked me point blank about climate change. You’d think I’d be equipped for this conversation. After all, this is what I do for a living! For over a decade, I have studied the communications literature and issued dozens of talking points memos on climate challenges and solutions. But her … Read more
Editor’s note: We’re resharing this 2016 article in time for Thanksgiving, where political topics and discussion about our democracy are bound to come up. Here are some talking points to keep chatter informative and friendly. If you need a break from football and Uncle Bill’s prognostications about what a Trump administration will bring, why not … Read more
Sightline’s messaging research team recently reviewed local news media coverage of Seattle’s Housing Affordability and Livability Agenda (HALA)—a package of 65 policies that will be weighed by Seattle City Council over coming months and years. Designed by a broad coalition of community leaders, HALA is aimed at leveraging growth to fund subsidized housing and to … Read more
In 2009, the citizen-driven Tea Party spread like wildfire, shocking the American political establishment and pundits. Overnight, well funded backers were leaping at the chance to harness this new display of public power. Eventually, hundreds of local Tea Party groups across the US translated their collective strength into substantial results, putting favored candidates into office … Read more
Americans across demographics and party lines and in every corner of the country get it: Ninety-one percent agree that money in politics is a problem. But the very nature of the problem leads to cynicism, not confidence that we can restore balance. Only 9 percent of Americans feel that we can do anything about it. … Read more
Along with the steady stream of sobering news showing us the costs and heartbreak of climate damage, there’s also good news on the climate front. Clean energy solutions are booming. Some of the fossil fuel industry’s tactics to stall solutions are being exposed and public scrutiny of fossil fuel projects is increasingly intense. And, public … Read more
Images can be powerful tools for connecting climate change to people, to strike an emotional chord, and to broaden the range of audiences who might start paying more attention. Cue the polar bears? Think again! Polar bears have become a handy visual signal for a climate change story, but this shorthand doesn’t cut it when it … Read more
