Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time.
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Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values. Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
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Editor’s note: This is the first of several housing affordability messaging recommendations resulting from Sightline focus group testing. Sightline has conducted two rounds of focus groups (six groups in all) to explore Seattleites’ attitudes about affordability. In the first round we recruited groups of moderate- to low-income homeowners and renters. Participants were screened to be … Read more
We hear a lot about “what’s good for the economy.” But for most of us, the economy is only doing well if we are “good”—if the people in the economy are doing well. And we know that what may boost the economy won’t necessarily be a boost for our families. Instead of putting that abstraction, … Read more
At Sightline, we know that no matter how the data stack up, a smart policy solution is only as persuasive as our ability to convey why it matters. Words matter! We help you find the words—and stories, images, and values messages—to go with your solutions. We dig through piles of academic research, polling data, and expert … Read more
How do Seattleites feel about the city’s growth? What are people’s fears and concerns? Their hopes and dreams for Seattle? Yesler Community Collaborative teamed up with marketing firm Weber Shandwick in 2016 to find out. What emerged were people’s broadly shared goals of expanding social, racial, and economic equity and sharing the progress and prosperity … Read more
In the US—and in Cascadia, people are talking about the latest Republican tax reform proposal. From all quarters, from supporters and critics alike, you’ll hear the usual anti-tax narratives that seem to be baked in to the American psyche. Even as some of us defend taxes, we find ourselves stuck in default vocabulary and storylines … Read more
Editor’s note December 2017: Are you following the unfolding and devastating wildfires in California and wondering how to talk about the link between extreme weather events and global warming? Our talking points and Flashcard below can help you make the connection. If you’re like us, you’ve been following the unfolding catastrophe in Houston, Texas, and along the … Read more
We often assume that a smart policy idea or important research findings carry their own emotional weight. But that’s not usually how it works. Humans are emotional creatures. Whether we know it or not, we tend to trust our feelings, established worldview, values systems, and social cues more than facts or data. That’s why if … Read more
If you were watching TV in the US in the late 1980s, you’ll probably remember the anti-drug ads with the egg—“this is your brain”—and then the egg cracked into a sizzling hot frying pan—“this is your brain on drugs.” But if neuroscience and psychology and behavioral economics tell us anything, it’s that the human brain … Read more
We generally think of taxes in terms of “me,” not “us.” But one thing that Donald Trump has delivered to the US mainstream is an, ahem… unusually lively conversation about taxes—even a rare discussion about why they’re important. We’ve heard everything from the so-called “genius” of high-powered business people using loopholes to avoid taxes to … Read more
More than just a home; the place we live shapes how we live. Where we live maps our lives: where we go to school, where we shop for groceries, how we get to work, the air we breathe, and even our pathways to success over a lifetime. Leaders in Seattle, Portland, Vancouver, and beyond are puzzling … Read more
