Last week I boiled down George Lakoff’s latest book into a handful of bullet points—a sort of Lakoff Messaging 101. At the heart of The Little Blue Book there is also an extensive examination of how we talk about our government in moral terms. And it deserves a second Lakoff crib sheet!
While some of Lakoff’s suggestions go too far or even fail to follow his own framing rules, there’s quite a bit of powerful language to mine here—about the link between a robust “public” and a thriving private sector and how government is the best tool we have to protect ourselves from too much corporate power.
I’m a fan of a few short, memorable talking points rather than dozens of long-winded ones. So, this Flashcard is my interpretation of Lakoff on the role government (in 100 words or less).
