Sightline’s messaging memos—Flashcards—cover all kinds of sustainability topics and best practices in strategic communication, from storytelling techniques to smarter ways to frame government and taxes. We draw on all kinds of research and experts. But this year, our audiences of professional communicators, electeds, and advocates have told us—with their clicks and other feedback—that their favorite Flashcards in 2014 were about climate, climate, and climate.
All the Flashcards in the top 5 are tips for better, smarter, more powerful messaging about global warming and a transition to clean energy.
Two additional climate-focused messaging memos made it into the top ten, including, Cap and Trade in Three Pictures (featuring my very own doodles!)
Also in the top ten, my personal pick for perhaps the most important and durable Flashcard of all time: Your True Colors: Don’t be afraid to let them show (on saying what you believe and expressing your core values in order to fire up your base of supporters and inspire anybody sitting on the fence with your conviction and backbone. And a little nod to Cindi Lauper, of course.)
We also just reissued one of the most popular Flashcards of all time, a scientist’s 19 beautiful watercolors and haiku summing up the IPCC report, in Spanish! Check it out.
Thank you for a great year. Please let us know your favorites, what messaging topics you’d like more of, and what new communications work you’d like to see us to dig into in 2015.
Happy messaging and a very happy New Year!
