We hear a lot about “what’s good for the economy.” But for most of us, the economy is only doing well if we are “good”—if the people in the economy are doing well. And we know that what may boost the economy won’t necessarily be a boost for our families.
Through a multi-phase testing process, the AFL-CIO, ASO Communications, and Lake Research suggest a new vocabulary for talking about work through a people lens, rather than obscuring people, families, and communities with an impersonal and abstracting economic lens. Messages about work that are more personal, concrete, and active put into sharper focus the solutions that people need in order to work for a better life: paid leave, good wages, and secure benefits and retirement.
Here is a cheat sheet for the message playbook. The full guiding principles are laid out on our website. And please pass this resource on to your networks. (Here are posts for Facebook and Twitter.)
