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Video: Housing Solutions Are Climate Solutions
In 90 seconds, how zoning for more home choices in our cities helps affordability and cuts climate pollution. -
Poll: Washington Voters Out Ahead Of Local Leaders On Zoning Reforms
Statewide survey shows broad voter receptivity—across partisan, demographic, and geographic lines—to zoning changes to allow more homes like duplexes and small apartment buildings. -
Video: Zoning for All Kinds of Affordable Homes
Cities need all kinds of affordability, both subsidized housing and naturally affordable, modest-sized, market-rate homes. -
Recipes for Successful Abundant Housing Communications
In this panel discussion, three expert communicators share how they’ve crafted compelling narratives, engaged coalitions, and garnered press attention for housing affordability and climate policy. -
How to Tear Down the Invisible Walls in Your City’s Zoning Code
10 tips for zoning reformers from a town that legalized housing. -
Americans Want to Vote As Trump Does (By Mail), Not As He Says
Voting safely from home looks like a good option in November—and beyond. -
State-Wide Housing Solutions Matter: Talking Points
No city can fix this alone. Affordability progress calls for state-wide coordination, with local flexibility. -
Washington State Is Talking Triplexes
Lawmakers in Olympia could set state standards to empower WA cities to curb prices and pollution. -
A One-Stop Shop for Our Affordability Messaging Resources
Three years of Sighline housing talking points.
What you say is just as important as how you say it. Words, stories, imagery—all of these help determine the impact of the data and arguments you’re sharing.
Sightline Institute’s strategic communications program publishes messaging guidance for leaders in Cascadia and beyond distilled from public opinion research, transcripts from speeches, and academic studies. We tackle topics ranging from zoning for equitable, affordable, low-carbon cities to elections systems upgrades to shore up a healthy, resilient democracy. And we demonstrate how values-based messaging and effective storytelling help move your audience in the ways that count.
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Flashcards: Quick messaging tips on key issues
Sightline Flashcards are quick messaging memos, distilled from new message testing, experts, and savvy practitioners, to give elected officials and advocates tools to advance policy solutions and mobilize action. From climate justice to housing abundance, fair elections to conservation, these are cheat sheets to translating tricky topics into compelling communications. View the Flashcards archive.
More homes, in all shapes and sizes, for all our neighbors
As cities and towns in Cascadia and beyond struggle to address their deep shortages of homes—and their resulting high prices, income- and racially-segregated communities, pollution, and homelessness—proponents of abundant housing options can elevate their messages by connecting on shared values and shared big-picture visions for their communities. Learn more.
