In today’s rapid-fire digital landscape, we’re writing for a bunch of different platforms—websites, blogs, emails, Facebook, Twitter, and others—during any given day (or hour!)
We naturally take shortcuts, but with a hasty cut and paste from one format to another we may be missing opportunities to make important connections and grab attention for our content.
So, Sightline’s digital-guru Eric Hess has designed a short guide to maximize the power of your online activities.
Here are the top takeaways—composed as Tweets! Don’t miss the full memo [PDF] and the one-page summary, designed as a sharable desk reference.
