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Serena

In case you missed it from Wednesday’s Sightline Daily news round-up email (not subscribed? sign up here!), the Yocha Dehe Wintun Nation of California invested in 60 seconds of air time during game 3 of the NBA finals to run this stunning ad as part of the Change the Mascot campaign, directed at the Washington R******s. (Sorry, but because the ad doesn’t use the word, I’m choosing to block it out as well.) View the full piece here:

And that old joke about it being so hot you could fry an egg on the sidewalk? How about a complete meal?

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Serena Larkin

Serena Larkin is Sightline’s Director of Communications, driving a comprehensive content strategy for Sightline research.

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