As the most frequent editor of our Sightline Daily news service, I’ve developed a pretty good sense of what our subscribers like to read. In case you didn’t know, people will always click on a story about someone who converted a 1973 VW bus into a back yard chicken coop and lawnmower shed. But I’ve also been heartened to see that whenever I include a comprehensive story or series that reflects high-quality journalism that still gets done these days, people click on those too.
It recently occurred to me to look through the most popular stories of the last year and get an even clearer picture of who my audience is. It turns out, there are some clear themes. And the news items that you, dear readers, most wanted to read say some interesting things about you too.
If the items below sound like you or someone you know, go ahead and sign up for Sightline Daily. Tell your friends. You might win a weekend getaway in Seattle. And I’m already stumbling to the coffeemaker most mornings and scrolling through thousands of headlines so you don’t have to.
Here’s what our most-clicked stories reveal about our loyal subscribers:
1. You love to hate climate skeptics:
Skeptic talking points melt away, The New York Times
Stuff white people like: Denying climate change, Grist
2. You’re afraid that said skeptics will cause the end of the world:
Where is the best place to ride out climate change? Grist
The first 4 minutes, Portland Mercury
3. You’re worried a bike crash might kill you first:
Death throws spotlight on right hook bicycle accidents, Oregonian
What causes bike crashes? Portland Mercury
With very few exceptions, America is no place for bicyclists, The Economist
4. To cheer yourself, you like looking at pictures of dams being blown up:
On the Elwha, a lunar landscape emerges, Seattle Times
Condit Dam reservoir behavior murky after breach, Vancouver Columbian
5. You think your city is better than others:
Portland vs. Vancouver smackdown, The Globe and Mail
6. You’re trying to live a greener life:
My quest for the greenest family car has ended and the winner is…, Grist
Four foods to stop wasting, Grist
Seattle to Portland for $1, Geekwire
Can you build a house for less than a Macbook? Grist
7. You secretly think you might be falling short:
Why the planet doesn’t care about your eco-friendly lifestyle, Fast Company
Deeply embarassed white people talk awkwardly about race, The Stranger
We have enough humans, thanks, Portland Mercury
8. You know a good question when you see one:
Why aren’t cities littered with dead pigeons? Atlantic Cities
James Ferguson
I think people are getting bored by climate change.
We have the attention span of a butterfly, and to mix metaphors – there is a huge train coming at us down the track.
Our politicians and bankers and media systems seem corrupt – but as you note there is still something cool out of sawing the top off a VW and turning it into say a duckpond.
So, I forgot, something about butterfles – Oh who cares I have to go pick up the kids from school in my Humvee.
Maybe a bit of attention might be good ?