We recently reported on how "eco-friendly" labels on home cleaning products can be misleading. Here are some updates: Grist interviews Urvashi Rangan, who set up the Consumer’s Union eco-labeling site; and Matthew Mill of Nature Conservancy of Idaho gives a good, brief overview of eco-labeling and its discontents.
On a related note, the Organic Consumers Association has a campaign for "organic integrity in body care products," with links to relevant information that may convince you to change how you stock your medicine cabinet.